Marketing

This program is designed to provide a comprehensive understanding of marketing management, covering key topics such as market research, consumer behaviour, service marketing, product development, marketing information systems, and pricing strategies. Through a blend of theoretical concepts, practical applications, and case studies, participants will gain valuable insights into effective marketing strategies and tactics
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13000+ Students Enrolled

What you'll learn

Program Highlights

Live Sessions

Dynamic live classes for interactive learning.

Expert Instructor

Guidance from seasoned experts ensures mastery.

Project Based Learning

Practical learning through engaging projects.

Placement Training

Enhance skills for successful job placement

Preetam Singh

Helping App & Web Developers with Ad-Monetisation || Ad tech || Startups
Introducing Preetam Singh, a distinguished Marketing Enthusiast with a strong inclination towards data-driven insights and a passion for analysing market trends. With over 2 years of cumulative experience, including a notable stint at PhonePay for a year, Preetam currently serves as an Associate Manager in Publisher Partnership at Datawrks.

SYLLABUS

Module 1

Introduction to Marketing

  • Definition and scope
  • Marketing management process

Module 2

Service Marketing

  • Nature and scope of services
  • Service marketing mix
  • Managing service quality and gaps

Module 3

Product Development and Branding

  • Characteristics of products
  • New product development steps
  • Branding strategies and packaging decisions

Module 4

Marketing Information System and Market Research

  • Introduction to MIS
  • Marketing research process

Module 5

Measuring/Forecasting Market Demand

  • Key concepts and importance
  • Process and methods of forecasting

Module 6

Consumer Behavior and Market Segmentation

  • Decision-making processes
  • Market segmentation bases and methodologies

Module 7

Marketing Mix – Design and Development

  • Factors affecting pricing decisions
  • Competitive differentiation and product positioning

Module 8

Pricing Strategies

  • Product considerations and approaches

Module 9

Case Study: TITAN Case Study

How much does a Marketing professional make in India?

The average Marketingsalary in India is 5,00,000 per annum. Entry level position starts at ₹ 3,00,000 per annum, while most experienced professional make up to ₹ 9,00,000 per annum.

Empower Your Future

Apply your skills and knowledge gained during the upskilling program to build real-world projects, showcasing your abilities and demonstrating your readiness for professional development along with earning a certificate.

Why us?

IntrnForte aims to deliver quality technical education on a one-stop, easy-to-use e-learning platform. We make learning simple and exciting. We go beyond the norms of traditional pedagogy and bring forth an innovative, interactive, and practical approach to training.

Young Industry Experts

Project Based Learning

Job Assistance

Premium Certifications

Topics Under Marketing

Introduction to Marketing
Marketing Mix
Consumer Marketing
Integrated Marketing Communication
Services Marketing
Advertising
Strategic Marketing
Sales And Retail Management

Milestones in Marketing

Phase 1
Phase 2
Phase 3

Projects You Will Build

Apply your skills and knowledge gained during the upskilling program to build a real-world project, showcasing your abilities and demonstrating your readiness for professional development.

Course Pricing

SELF PACED-18

PRICING

₹ 4500
  • 2 Projects
  • LMS Access
  • Q&A Sessions
  • Report & Analysis
  • Quiz & Assignments
  • 21+ Live recorded sessions
  • Course Completion Certificate
  • Internship Training Certificate
  • 3 Live Industry Expert Sessions
  • Placement Training

What Did Our Students
Say About Us?

A vision to educate lakhs of students with industry-level knowledge and to provide an opportunity to upskill and expand their capabilities.

Frequently Asked Questions

There are no prerequisites required, as it is beginner friendly. The curiosity to learn and Forte in your career is required. Rest leave it to us!
At IntrnForte, the duration of the course would be 10 weeks, on request can be extended to 12 weeks with No charges.
At IntrnForte, you are mentored by YOUNG industrial experts who can connect students’ minds easily who are working in the industry for a good time and have a strong grasp in their domain.
Good internet connectivity with a Mobile or Laptop is required.
All your sessions and live interactions will be uploaded on your LMS account which can be viewed whenever required.
Yes, there will be projects at the end of the course as mentioned.
Yes, we will be providing the certificates as mentioned.

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